As a web host, your priority is clearly based around your servers and maintaining uptime. At the same time, however, you have to be able to provide other services that your customers need in order to stay at the forefront of a rapidly changing industry. Becoming a white label reseller is a great way to earn a new revenue stream.
How can you find ways to maximize your offering while saving time and resources that can be devoted to maintaining and improving your core service? Marketing automation holds the answer. The key to succeeding is knowing how to make marketing automation work for you. Here are three major tips that you, as a web host, can use to make automation do more.
1. Set up email alerts on customer care processes
Demonstrating to customers how a new product, like auto marketing software, will benefit them is challenging. Start with something easy to understand. Gather information on the industry your customers are in, and tailor your newsletter with relevant news from the month. Be a thoughtful email marketer, not a spammy one. Keep customers in the loop with helpful notifications. Send out reminders when bills are due. Send out birthday messages and so on. By using marketing automation yourself, you provide your customers with a real life use case.
2. Offer courses and training based on your own experiences
One of the biggest hesitations businesses have with adopting auto marketing software is not knowing how to use it. Your prospective customers don't know what they can and can't do with the software. They don't understand how it can improve sales, support and customer experience. As a reseller, you want to be able to show them the benefits and capabilities of marketing automation. By setting up campaigns and providing detailed training, your sales team demonstrates the power of tracking, segmenting, nurturing and automating.
3. Focus on mobile
SMS mobile marketing is a rapidly growing market. What if you could help your customers not just build a web page but also put their marketing literally in the hands of their leads? According to Forbes and SearchEngineLand, 9 in 10 mobile searches lead to action. More than 50% lead to sales. By promoting mobile friendly marketing to go along with your site, you generate more interest. Hold mobile contests and offer SMS updates to showcase the capability.
The best way to market and sell your marketing automation tools is to use them yourself. Show customers effective use cases for marketing automation and provide the training that helps customers truly understand how to use your tools.
If you would like more information, our partnership team is standing by to answer your questions. Drop them a line at email@example.com or give them a call at 1-866-323-6572, ext. 4.