For companies that offer many different products, it can be difficult to gather customer feedback on each specific product. Collecting useful and product-specific feedback can be a challenging process. In order to gain proper feedback, surveys need to be specific to the customer and the product they purchased.
Receiving feedback on your products is a core part of any research and development strategy. Finding the best and most efficient way of gathering feedback information is critical to optimizing any research strategy.
With a digital product feedback gathering solution, customer profiles are created in a database based on their purchases and will send targeted feedback requests that are product specific. Using a digital solution is much more efficient than tracking customer information in a manual way.
In this blog, we will go over some of the reasons why you should digitize your product feedback gathering process.
The product feedback gathering process starts with an online form. This form allows initial information about a customer to be collected and gives companies a chance to get consent from the customer to send them emails and other types of communications.
That initial data can be used to start a customer on their journey and can be used with tracking data and any existing data to create a customer profile. Each customer profile is customizable to contain any information you would like.
The most important part of obtaining accurate data is asking questions that are most relevant to a given product or customer experience. Leveraging dynamic surveys is the best way to gather this data.
Using conditional visibility mixed with tracking data and other recorded information, the version of a survey that a customer sees can be customized to fit their situation as closely as possible. Doing this ensures that you ask the right questions and make the most out of each client’s responses.
Live Surveys for Focus Groups
Focus groups are often used by companies for several reasons, such as when you want to supplement the knowledge from your regular surveys when considering the introduction of a new program or service, and when you want to ask more in-depth questions about your products. Focus groups can be very helpful when trying to gather product feedback.
By leveraging the use of emails, text messages, and phone calls, potential customers in focus groups can be sent live polling messages asking for specific responses, where they can answer live during the focus group session. Email and text messages can also be used to collect more long form responses, as needed.
Once responses come in, reports are automatically generated and can be examined and shared. These reports are very helpful because they can be used to easily gauge your customer feedback and improve your products for the future.
Interested in a digitized product feedback data gathering solution?
If you’re looking for a digitized solution to gather product feedback for your company, look no further than SimplyCast. Here at SimplyCast, we have created a solution using our survey builder, email tool, landing page generator, and automation technology. This solution can be used by any company that is looking for a more efficient way to gather product feedback.
SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada, meaning we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions.
Don’t wait! Click the button below to request a demo to see how our product feedback data gathering solution can be used to improve the efficiency of your process.