Food Bank Public Outreach

Challenge

Food banks need a solution that allows them to automate their outreach process. They need to ensure they are communicating with their contacts and the public regarding events, donations, newsletters, and more. 

Several staff members or volunteers often manage communications with the same contacts. It can be difficult to keep track of which contacts receive what outreach. Manually reaching out to individual contacts creates opportunities for communication problems or other errors due to decentralized communications. It is still possible to address these issues - by simplifying outreach using a variety of digital tools. 

Solution

SimplyDigital offers the Food Bank Public Outreach use case. This solution exists to help these organizations more easily share important information with the public. Streamlining the public outreach system provides an opportunity to handle any challenges. Food banks can more easily and ensure clients are can access any and all key information.  

Using public outreach automation for food banks helps them to improve engagement efforts. These public outreach campaigns must leverage automation to keep talking points out in the public. Food pantries and other food aid programs can all make use of automation. Share information about public meetings, volunteer opportunities, and nutritious food availability all through on central solution.

Steps to Success

  1. Create a contact database to hold client information in a centralized location.
  2. Create message templates and review them ahead of sends to ensure messages include all the right information.
  3. Each contact receives a messages that automation customizes to each recipient, population details using their profile from the database.
  4. Finally, reports generate so food banks to see the engagement of each message and improve their future communications.

Best Outcome

Use case benefit
Keep your organization connected to the public according to their interests by taking advantage of a variety of digital tools.
Use case benefit
Streamline the public outreach with an efficient, focused approach that can even run outside service hours.
Use case benefit
Track the interactions of the public for reports and metrics.
Use case benefit
Better provide food assistance to those facing food insecurity.
Use case benefit
Further improve your food bank with use cases like the Automated Holiday Greetings use case and the AGM Management use case.
Interested?