Marketing Automation Blog

The number of marketing automation tools available on the market today is increasing. With options like email creators, social media automation platforms, and all-in-one solutions, it can be tricky to...

Download the SimplyCast Holiday Marketing Guide here! It’s back to school season, meaning that summer has come to a close and with it, the “slow” season for most industries. Now,...

We’ve recently covered why emails fail but what about the emails that go through and end up in the junk folder? Typically, mail servers deliver emails to junk folders when...

Let’s pretend you want to bake cookies. Everything you need is in one room: the kitchen. Instead of needing to run around to all different rooms for different stages of...

You’ve crafted the perfect email and you’re ready to send it to all your subscribers. But, it comes back as failed from some recipients. Everything was right on your end: it...

Canadian tourism has had a big bump recently in light of the presidential race in the United States. As the election continues and Canada is proposed again and again as an...

When you’re crafting the perfect email, sometimes the subject line is the hardest part to complete. You have to encapsulate the entirety of your email in a line that’s not...

Real estate is a highly competitive industry. With over two million real estate licenses currently active in the United States, there are less than 200 people for every agent. This...

SimplyCast’s platform allows you to use certain actions or inactions to trigger automated messages. A common use of automated messages is reminder emails when the first email has not been...

What is the difference between email delivery and email deliverability? Email delivery is when (and if) an email recipient accepts your email. Essentially, email delivery means whether or not your...

It’s been over a year since SimplyCast first launched its App Integration Manager. The aim of this manager has been to allow users to simply integrate their existing systems with...

You’ve heard of lead generation, but what about demand generation? At its core, demand generation is the act of generating demand for the products or services of a business. Instead...