The Pains of Event Promotion
From ceremonies to celebrations, governments all over the world host a lot of events. For each of these to be a success, schedules need to be drawn up, invitations must be sent to guests, and the event itself needs to be properly advertised. And that’s the short version!
When it comes to event planning, there are many levels of responsibility that require in-depth coordination and extensive cooperation so that everything goes the way it should. Budget, health and safety, entertainment, refreshments; it’s a big task. To ensure this hard work doesn’t go to waste, you need to figure out how to get people to come to your event. That is, governments need an effective system to share event details and drive event engagement without placing additional work on (and risking errors or oversights by) staff already stretched to their limit.
That’s where hyperautomation comes in.
What is Hyperautomation?
Hyperautomation is the process of automating every possible step in a process to maximize efficiency. This is especially useful for low level clerical tasks like filing, distributing forms, responding to frequently asked questions, and sending out appointment reminders.
Introducing: SimplyCast’s Event Information Sharing Use Case
Event promotion presents a fantastic opportunity for hyperautomation to improve processes for Smart Governments, their staff, and prospective guests. This is why SimplyCast is proud to present the Event Information Sharing use case: a scalable framework that utilizes our all-in-one platform to support Smart Governments in their event promotion outreach campaigns.
Upcoming Government Events? Create a Buzz!
With its origins in email marketing automation, the SimplyCast platform is perfect for spreading the word. This particular use case includes:
- QR Codes: Prospective attendees scan an event QR code to sign up for updates and get all the info. An idea is to create an RSVP QR code so you can get a better forecast of event attendance.
- Automated reminders: Anyone who opts in will receive regular updates and notifications with exciting event details, as well as event reminders closer to the date to maximize attendance.
- And more!
As you can see, hyperautomation could play a significant role in improving your event promotion, not just for staff but for prospective attendees as well.
What could be more convenient than simply scanning a QR code to get informed? It beats poring over flyers, posters, and leaflets, hoping you don’t miss anything! Also, producing those flyers, posters, and leaflets gets extremely expensive, and then there’s the time spent distributing them all. An event QR code does away with this hassle so you can focus your budget and your staff’s expertise on making your event a success.
Four Unmissable Benefits
SimplyCast’s Event Information Sharing use case provides Smart Governments with a wealth of advantages. We’ve listed some of our favorites that we’re sure you’ll love:
- Boost Event Attendance: Improve your event attendance by keeping guests in the loop! With automated reminders and QR code landing pages, our use case’s framework keeps attendees current regarding upcoming events.
- Lighten the Workload: By automating the bulk of the information-sharing tasks (such as distributing invitations, agendas, notifications, and so on), you shift some of the administrative burden from your staff. Instead, their time, energy, and expertise can be focused on the event itself, meaning there’s less likelihood that something important might be overlooked.
- Send Real-Time Updates: Our campaigns automatically refresh your event information so it’s never out of date. This is especially useful for keeping guests and stakeholders informed.
- Accessible Automation: By making event information easy to share and access, you encourage greater community interaction and participation in government events. Better still, our platform’s compatibility with existing devices and its user-friendly interface ensures nobody is left out.
Three Steps to Better Event Engagement
Worried mass communication might come off kind of cold or sound like spam? SimplyCast never wants you to trade your personality for convenience. Rather, our Event Information Sharing use case is designed to give your messages that individual feel:
- Step One: Create an event information landing page and a digital opt in form tailored to your upcoming event. Our platform’s customizable nature means these can be used as frameworks for future events, too!
- Step Two: Generate an event QR code that leads to your event information landing page and opt in form. Prospective attendees simply scan the event QR code to complete the form and get all the information they need.
- Step Three: After opting in, prospective attendees are automatically scheduled for personalized event reminders that build anticipation and keep them informed and reminded about your upcoming event, thereby improving the chances they’ll show.
Event QR Codes: The Secret Keys to Sold Out Events
So, aside from handy automated reminders, how can our Event Information Sharing use case simplify event promotion so significantly? The answer lies in event QR codes.
Gone are the days of hefty printing costs and time-consuming resource distribution; one quick scan and your prospective attendees will have all the information they need, with no risk of missing anything thanks to frequent automated reminders. Better yet, the bigger the event, the more useful this method becomes; you can keep your attendees excited without fear of leaving anyone off a manual mailing list. You can also use this method to advertise other upcoming government events, thereby improving attendees’ engagement with their governments overall!
Curious about how SimplyCast’s platform can boost your next event? Get in touch with our experts today and book your free demo!
Want to give your guests a way to check in? Check out the benefits of our Check-In use case for Smart Governments!
