When developing an optimized product feedback process, it is important to understand how customers will interact with that process and what the overall data gathering journey will look like. Many businesses struggle to find a way to make such a process work on a product-by-product basis where specific questions can be asked about specific products.
SimplyCast presents the Product Feedback Data Gathering Use Case, a complete solution for gathering feedback data on products by asking customers directly.
This solution makes use of online surveys, adaptive messaging, and a dynamic sorting system to ask the right customers the right questions about each product.
The Digital Product Feedback Process
SimplyCast anticipated the need for product researchers and marketers to optimize their research process by sending product-specific surveys to customers.
Within this process there are two primary types of individuals who will interact with the process: customers and researchers. To get an understanding of the process, let's look at how each of them interacts with the solution.
Researchers – Step 1
The process starts with a researcher posting a signup form online to be completed after a client makes a purchase, to gather consent, and start the process. Alternatively, an API connection can be used to make use of an existing starting method.
Researchers – Step 2
Researchers also need to set up customized surveys for each of the products that feedback is needed for. A researcher may also set up conditional rules to change the survey shown based on a customer’s history.
Researchers – Step 3
Once surveys are complete, emails can be sent out to relevant customers in a way that automatically tracks them from the email to the survey, so customer-specific customization can occur.
Customers – Step 1
Customers fill out a form after making a purchase and get sent an email with a link to a survey at a predetermined time.
Customers – Step 2
At some point in the future, customers may also be brought into focus groups. Using this solution, they can answer questions live by texting back responses on a phone.
That’s the simplified version of the product feedback data gathering process. As you can see, while there is some initial setup required from researchers, it leads to a quick and straightforward process for customers to give feedback.
The solution makes use of our existing survey builder, email, landing page, and automation technology. The solution is fully customizable and can be tweaked or altered as needed to meet the exact needs of every business.
Don’t worry about scalability or security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada, meaning we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. Request a demo by clicking the button below and let us show you how our solution can help you manage your product feedback data gathering solution more efficiently.