In today’s market, credit unions need to differentiate themselves from traditional banking institutions. Slowly, more and more people are transitioning to this still a pretty new form of banking. Now, in order to capitalize on growing popularity, credit unions need to differentiate themselves through effective marketing strategies. With that in mind, here are five new credit union marketing ideas you can try today.
Credit Union Marketing Ideas
- Provide Easy Data Collection Points
- Define and Target Buyer Personas
- Leverage Multi-Channel Communication
- Combine Traditional and New Media
Technically, this isn’t so much a marketing idea so much as a “pre” marketing idea. Essentially, if your goal is to gather contact information from leads, you need to have a way for them to give it to you and a way for you to gather it. This can be as simple as an online form on your website connected to a contact database or as complex as multiple online forms for various locations connected to automatically segmented lists based on contact source — the choice is up to you depending on your credit union’s specific needs.
Before initiating any marketing idea, make sure you have a specific place to store the data it generates. Planning this ahead of time helps with reporting on the campaign as well as keeping information organized.
Credit unions appeal to people from all walks of life. As a result, there are many different buyer personas they may face. Being able to identify these personas and provide them with information relevant information is critical in order to set credit unions apart from traditional banking institutions that tend to treat everyone the same.
To do this, outline who your targeted personas are for any campaign and tailor the messaging to them. If a lead comes through who doesn’t suit that persona, move them out of the campaign for communications specific to them.
All people need banking, but these people are all busy. That means you need to be able to reach them where they already are: social media, email, SMS, online, etc. Multi-channel communication allows you to get your message in front of potential clients regardless of where they are. What this means is you should be able to get your marketing message out across multiple channels in order to reach the maximum number of leads. Again, this is where data collection becomes important because you’re going to want to know the source of each lead, so you know which channel is performing the best for you.
Traditional media is lacking in today’s world of online marketing. However, there’s no reason why you can’t improve it by adding new media elements. Let’s look at billboards, for example. On their own, they're not particularly engaging as there’s no action readers can take. However, what if you put an SMS shortcode on it that gives readers the opportunity to learn more? By doing this, you’re giving readers the chance to connect when they’re most engaged.
SimplyCast’s communication and engagement automation platform can aid with credit union marketing ideas. With a multi-channel platform, your credit union can automatically reach out to clients regardless of what channel they prefer easily.
Try it for yourself today by clicking the button below to sign up for a 14-day free trial.