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This week we will be looking at our university communication whitepaper: The Getting Started Guide to Smart Communication Platforms for Universities. This whitepaper outlines some of the reasons and benefits of adopting a digital communications platform within a university and how the adoption of such technology can help optimize the efficiency of university faculty and provide the best experience possible for students.
The whitepaper is broken down into three chapters: Engagement, Communication, and Emergency, each of which exploring a key function within a university that has the potential to be improved and streamlined with the help of a university communications platform.
Let’s take a brief look!
University Communication: Engagement
At the heart of a university rests its students, faculty, and staff. Each of these three groups must be fully engaged in order for a university to succeed. Students must be engaged in their learning; faculty must be engaged in their teaching; and staff must be engaged with providing essential campus services.
Part of the challenge of maintaining engagement with various university personnel is making sure to have updated contact information for everyone so that you know you are able to reach out to them if needed. Using a CRM to store and manage university contact information is super helpful for keeping these records up to date and organized. Chances are, if they can be efficiently contacted, you can properly engage them.
Increasing engagement at a university can be as simple as providing accessible ways for submitting feedback and suggestions for ways to improve on-campus and off-campus life. Forms and feedback surveys are great ways to increase engagement with students and faculty as they feel they are being heard – especially if they see that some of their suggestions are being implemented.
University Communication: Communication
Communication is another important function of a university. Students, staff, and faculty need to be aware of what is going on at the university and how to access vital information such as class schedules, storm closures, exam times, and the like.
An automation platform can assist universities with providing a mechanism for communicating en masse with all relevant stakeholders at a school. The platform can allow a university to personalize these mass communications to each contact, whether they be student or staff, and provide them information that is relevant to them based on information stored in their university contact profiles in the CRM.
University communication can be made significantly easier with the help of automation. Using automation, the time spent on communication within a university can be cut down drastically, as an automation platform reduces the need for multiple resources devoting energy into sending each message individually, and instead provides the capability to send a bulk message to contacts all at once.
University Communication: Emergency
Along with everyday engagement and communication strategies, it is absolutely vital that universities have an emergency notification plan in place to increase early warning capabilities in the event of a sudden campus incident or closure. An emergency notification plan needs to consider the need for mass notifications to all stakeholders in an emergency; the need for decision-makers to be able to make efficient and informed decisions at a moment’s notice; as well as the need for detailed, accurate, and up-to-date reporting.
An emergency management system can assist with university communications by allowing for the creation of communication plan templates to be created well in advance of any emergency scenario that can be launched at a moment’s notice with little to no extra manual effort. Such an emergency management solution can help ensure that emergency notifications are sent to stakeholders as soon as possible and will collect reporting data that will show the university’s emergency managers which contacts have and have not been notified.
Ideally, smart emergency management system capabilities should be baked into a university’s existing automated communications platform so that personnel can become comfortable enough with the tools prior to any emergency (by using the platform in their day-to-day operations) so that they can be as confident as possible in the event they ever need to deploy their emergency plans.
Want to learn more?
For a more in depth look at each of these three chapters and to see some helpful use cases, download the Getting Started Guide to Smart Communication Platforms for Universities here!
As well, for more information about how the SimplyCast all-in-one engagement platform can provide your university with engagement, communication, and emergency management capabilities, click the button below to request a one-on-one demo of the solution!