2 min read
College Football Marketing: How to Increase Game Attendance
With the rise of televised sporting events and the convenience of watching the big game from your living room, live attendance numbers at college football games is on the decline. Now more than ever, it's important to generate excitement and give young fans a reason to see the game live. Here are just a few ways to get sports fans excited and increase game attendance.
Send Out Reminders
We've all been there; we intended to go to the big game but either lost track of the date, forgot to buy tickets in time, or just forgot altogether. This can be avoided by sending out regular reminders about upcoming games. Emails, phone calls, SMS messages, and social media posts are all great ways to keep important game details fresh in the minds of potential attendees.
Automating these reminders is useful in order to ensure consistency and timeliness, and it also takes the pressure off your communications team to send them out manually. This leaves more time for creating new promotional materials and, of course, selling tickets.
Create Promotional Emails
Checking emails is already a part of every college student's daily routine. Why not take advantage of this? Promotional emails, complete with a catchy subject line and eye-grabbing visuals, will capture students' attention and get them excited to support the home team.
Creating a visually stunning email doesn't have to be complicated. An attractive font choice and color scheme, as well as a simple yet effective layout, creates a solid foundation on which to build an email that will keep the reader interested. You can also include photos or a video of the team bringing their A-game to remind everyone why they deserve the school's wholehearted support.
Hold a Social Media Contest
Social media contests are a fun and easy way to get fans in seats and increase game attendance. They also have the potential to reach a much wider audience than your regular contact list, particularly when you include likes, shares, and retweets of the original post as an entry requirement. Not only do social media contests generate excitement among fans new and old, but they give fans who might not otherwise buy a ticket a chance to attend the game – and, if they have a great experience, give them the incentive to buy tickets in the future.
The benefit of social media contests is that there are so many options for audience engagement. Contest entries are typically generated by a user interacting with the original post in some way, whether by liking, sharing, retweeting, or tagging a friend in the comments. One effective way to run social media contests is to give users multiple entries for multiple types of engagement. For example, people are more likely to both like and share the post if it gives them two contest entries - one for liking, one for sharing - rather than just one entry in total.
However you choose to run it, social media contests are quite easy to create and run, and they have plenty of benefits to make the time worthwhile. Not only do they increase engagement with your audience, but they generate overall excitement for the game and have the potential to attract new fans and attendees.
Ready to Promote the Big Game?
Promotional campaigns can be a lot of work, but with a good marketing automation system, you can spend less time on your campaign and more time in the bleachers with foam fingers in hand. SimplyCast provides an all-in-one solution where you can create and send reminder messages, promotional emails, social media contests, and so much more with ease ti increase game attendance.
Sounds great, right? We think so too, and we're ready to help. Contact our sales team at 1-866-323-6572 ext. 1, or send an email to email@example.com for more information!