Autoresponders are, without a doubt, one of the most revolutionary tactics of recent marketing memory. From email, SMS (text message), fax and web-based marketing strategies, autoresponders work seamlessly with whatever platform you're working with (including social media).
So, here's a quick collection of the reasons why email autoresponders specifically work well with online marketing strategies:
1. Reinforces B2C and B2B relationships
At its most basic level, autoresponders reassure clients and customers alike that you're still there and thinking about them. Many top companies use autoresponders to send timely and targeted sales and information to their recipients. This method works well with both clients and customers. Further, by segmenting your recipient list, sending targeted autoresponders is far easier.
2. Saves money through its low-tech nature
Most autoresponders are extremely low-tech. For example, many email autoresponders are in HTML rather being graphically rich. The same principle applies to social media autoresponders, like Twitter's direct messages and other's generate by actions online.
3. Eases marketing anxiety associated with major sales and busy holidays
Let's say that your company has an annual sale every August, clearing out old, seasonal products so that you can make room for the newest arrivals. Since you already know that the sale is primed and planned, then you can set up a series of autoresponders that remind customers to shop.