Many recruitment departments deal with a key issue: the same questions being asked repeatedly. Even when those questions are presented on web pages, they are still often asked when people miss them in larger pieces about any given program.
A clear process that makes use of automation can stop this issue in its tracks by customizing and targeting the first response prospective students get back when they fill out a form requesting more information.
SimplyCast presents the Targeted Recruitment Use Case process, a solution which solves this issue.
This solution, which is intended to be leveraged by recruiters and registrars, allows institutions to adapt to the specific needs of every potential student.
How the Targeted Recruitment Use Case Works
The targeted recruitment solution makes use of a process that is designed to simplify the early stages of recruitment by gathering information and automatically adapting to every prospective student.
To make this easier to understand, let’s look at the steps that would be followed by administrators, recruiters, and students as part of this process.
Administrators: Step 1
Administrators simply need to set up an online form and place it on the webpages for every program that is offered by the institution. By setting up the form to detect a piece of information about the page it’s on, it can automatically detect the program a prospective student is interested in and trigger the sending of a targeted message to the student about that program.
Students: Step 1
The first step a student might take is simply filling out that form with basic contact info, as well as indicating whether they are an international student.
Students: Step 2
The student then receives a message about the program they were looking at and might receive additional information that is specifically useful to international students, if they indicated they were an international student.
Recruiters: Step 1
If a prospective student opens the message soon after it was sent, they can be identified as an active prospect. Active prospects are automatically assigned to a recruiter, allowing the recruiter to follow up with them manually.
Powered by digital engagement tools, SimplyCast has a proven and complete targeted recruitment solution that is ready for higher education institutions to deploy.
The SimplyCast solution is a completely customizable technology so you can adjust it to ensure you meet your institution’s specific requirements and goals. We have used our in-house marketing automation tool and incorporated our form builder, email marketing tool, and CRM software to build this solution.
SimplyCast can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5 percent minimum uptime. With our solution, you can have peace of mind.
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.
Simply request a demo by clicking the button below and find out how we can help you manage your targeted recruitment solution more efficiently.