Dartmouth, Nova Scotia, June 21st, 2010 - SimplyCast.com, a leading provider of interactive marketing software and services for organizations worldwide, is pleased to announce the launch of its link tracking service.
Now users can easily track click-thru rates, open rates and where website visitors are coming from in a few simple steps. The software's features will allow users to monitor ROI, monitor which ad copy brings in the best results and most importantly, track how many responses actually lead to sales.
"Link tracking enables users to easily monitor several key metrics that will help determine a successful campaign. By adding link tracking capabilities to SimplyCast's multi-channel marketing solution, marketers will have a better understanding of what is and what is not working, which will result in an enhanced campaign performance," said Saeed El-Darahali, President and CEO of SimplyCast.
SimplyCast's interactive marketing platform is a web-based solution designed to create, track and deliver various types of online marketing campaigns such as email, survey, event, autoresponder, fax, SMS, and link tracking services.
SimplyCast.com is a leading provider of interactive marketing software and services for organizations worldwide. The company's multi-channel marketing platform is a feature-rich solution used by thousands of customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries. With thousands of organizations using SimplyCast solutions to automate email, survey, event, SMS, fax, and autoresponder marketing needs, they now have the power to effectively reach customers on their preferred mode of communication.
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