Every time you go online shopping or buy something off the internet, you likely fill out a web form. Web forms are a crucial tool of any online retailer, yet they can often be overlooked. There is a good chance that you've probably filled out a long, boring, and tedious web form and wondered why this has to be such a tiresome process. Well, it doesn’t. This is why SimplyCast and our web form software is here to help you create more engaging web forms.
Web forms are necessary for any online retailer because they are an easy way to collect customers’ information to send them the goods, products, and services that they wish to buy. But this isn’t all that these forms are used for. Let’s go through some of the reasons why web forms are so important for retail, how to use them to your advantage, and why SimplyCast’s software is the best way to create forms.
What is a web form?
Before we dive into the logistics of retail web forms, we should first define exactly what a web form is. Web forms come in all shapes and sizes, but they are exactly what they sound like. They are forms on your website that can be accessed through a distinct URL. Sometimes we fill out web forms without even knowing or realizing that we’re doing it. The most successful retailers use simple but effective web forms for their customers.
Why are web forms useful for retail?
Now that you know exactly what a web form is, why are they so useful for retail? There are a couple reasons:
1. Collecting contact information
Web forms are essential for any online retailer because they are an easy way to collect customers’ information. That way retailers will have all their customers’ information in a database and will be able to send the goods, products, or services to the correct addresses.
2. Collecting valuable feedback
Retailers can use web forms for many different things, not just for collecting contact information. Retail companies can also use web forms to their advantage by asking for feedback from their customers.
Taking customer feedback into account is a big reason why some retail companies are so successful. On the other hand, some companies somewhat ignore their customer feedback and this can lead to bigger issues. This is where web forms come into play. Have you ever been on a website and it asks you: “How did you enjoy your experience?” or “Please rate your experience with us from 1-10”? The answer is most likely yes, and if not, you have probably seen something similar where a company is looking for feedback and comments about how they can improve their service. Adding a simple web form to your retail site asking for customer feedback can make customers feel valued and appreciated. It can also show that you will think about their criticism and possibly implement their ideas.
Why should I customize my web form?
Being able to fully customize your web forms is one of the reasons why people love using SimplyCast. You are able to separate your website from the rest by making your own forms that look just how you want. Using forms that look boring may push away potential customers and nobody wants that. With SimplyCast’s web form software, you can use your own custom logo and tailor your form to your liking. Although it may seem like something small, spending the time to customize your online retail forms can show your customers that you care about your website and how they perceive it.
How can I customize my web form?
SimplyCast offers many different features within their web form software that your retail company can use to your advantage. For example, there are numerous form templates offered to make it easy for you to create your form. All of these templates are very professional-looking and easy to use. The best way to begin to create forms is by learning about all of these different features and how to use them to your advantage.
All in all, as a retail company, you want to draw in as many customers as possible. If something as simple as creating a web form can help you attract potential customers, you should be doing it! We hope this gave you some insight into the best way to create forms using SimplyCast’s web form software.
Click the button below to request a demo of our web form software and begin creating a form today.