Using landing page generators is of great benefit for creating one-off web pages. With landing page generators, you can create pages for specific products or events so readers can see all the information they need at a glance.
Often, landing pages are used to promote specific items. For example, if you were hosting a conference, you could create a landing page with a form on it to collect RSVPs. You would then take the landing page and share it with your audience through social media, email blasts, SMS messages, etc. Recipients would simply click the link and be directed to your landing page instead of having to dig through your website to find the information they need.
Landing page generators allow you to create these landing pages without any coding knowledge, making it easy for non-technical and technical users alike to create engaging pages quickly and easily.
Before creating your next landing page, check out our top ten tips for creating successful landing pages using a landing page generator.
1. Always keep your CTA above the fold
No matter what, you always want your CTA (call-to-action) to appear "above the fold." That is to say, you want your CTA to appear immediately on the screen without users need to scroll down to see it.
2. Show value
Your landing page needs to tell readers what the value to them is. Why should they attend your event? Why should they purchase your product? Your landing page is the place to show readers the value of your offering in an uninterrupted space.
3. Don't be afraid of empty space
You want to keep your landing page clean, which means allowing for white space and not cluttering up the screen. Use bulletpoints, spacers, and what-have-you to get information on the screen without too much distraction.
4. Use images
This may seem like a basic tactic, but be sure to include pictures. Images help get your landing page shared on social media and make your page more engaging.
5. Make sure your contact information is on the page
Even if your landing page is being used to capture lead information, you should always include your contact information: a phone number or email address leads can contact with any questions they may have. This makes your company approachable and accessible.
6. Stay consistent in your branding
Even though the landing page is separate from the rest of your website, it is still one of your marketing materials. As such, you want your landing page to stay consistent with the rest of your materials. Use your logo, brand colors, and familiar photos.
7. Include social sharing options
You want your readers to share your landing page with their friends and followers. Including social sharing options makes it easy for them to do that.
8. Try adding video
Depending on your target audience, you may want to try including a video on your landing page. Video lets you show your readers a specific moment in time. It's especially engaging if your videos are professionally made.
9. Have the right form
If you're using the landing page to capture lead information from a form, be sure it has all the fields you need to collect the right information. However, you don't want to make your form too long otherwise you risk having readers skip the form. The trick is to only ask for the information you need immediately and get the rest later.
10. Test different pages in your landing page generators
The best part about using a landing page generator is that it gives you the ability to try different things on different pages and see which one performs best. After doing that, you can switch all traffic to go to the page that performed the best in the test.
Ready to try a landing page generator for yourself? Sign up for a 14-day free trial of the SimplyCast platform and get access to SimplyCast's Landing Page Generator. You can also contact our sales team to learn more about everything our landing page generator can do!
