Email marketing is a widely used form of marketing across many different types of companies, businesses, and organizations, making it a very effective way to market to customers all while building strong relationships with them. As great as that is, with so many companies using email marketing, it can make it harder to for your own email marketing campaign to stand out.
That is why we have put a list together to help you make a more engaging and effective email marketing campaign. Implementing these tips will reduce the chances your email campaign will be ineffective, or become an annoyance to recipients, making them choose to opt out.
1. Optimize your subject line
What's the first thing you see when you receive an email? The subject line. It is what gives a quick overview of the email and can be the deciding factor between someone wanting to open the email or ignore it. If the subject line is bland or seems uninteresting, people will be less inclined to open the email than if it was more informative and attention-grabbing.
The best subject lines are the ones that are more straightforward. The more straightforward, the better, as it helps get the point of the email to the recipient in a more efficient manner. If the subject is long and hard to follow, the recipient will most likely ignore the email which is a failed attempt. So, make sure to keep your subject lines limited to a few words or short phrase that captivates the recipient.
2. Provide value
Give your subscribers a reason to open the email, telling them why it is beneficial to them. If you send emails with no real meaning behind them, they will not be as effective and will most likely start to bother your recipients. There are many ways in which you can give your subscribers value from your emails. This can be done by offering discounts that are exclusive to email receptions only, a link to a giveaway or free item, or other useful and important information that can help them.
3. Keep it short and concise
Very few people want to open up a dense email packed full of words and fewer still will actually take the time to read through all of it. The goal of emails is to get people to go to your website or view the offer you are trying to give to them. If you make your emails to long and uninteresting, people will most likely forget the point of the email and not follow through with what it is you wanted them to, or they may not even open it at all.
If your emails are short and straight to the point, they will be easier to follow – which will increase the amount of people clicking the links in the email. This will also lead to more people being more interesting in opening and reading your emails in the future as there will not be an overwhelming amount of text.
4. Do not over-send
No one likes to get bombarded by notifications. Over-sending your emails can very quickly become annoying for recipients, which can lead them to opt out of receiving them anymore. As good as an idea it may sound like to send constant emails to be more engaging with subscribers, your recipients may not see it that way. That is why it is important to pay attention to how many emails you send out – and it is not as simple as just sending fewer emails. It all depends on your brand, your target industry, your subscriber demographics, and other important factors. So, it is a good idea to monitor your emails’ effectiveness and change your sending strategy accordingly. In general, it’s pretty safe to aim for about two to three emails a week and go from there. This way, you do not overwhelm them with a wave of emails from the moment they subscribe.
5. Be creative and change it up
Be creative and have some fun with designing your emails. Depending on what the topic is, as well as what industry you’re writing for, you can make your emails as conversational or as formal as you want. However, keep in mind that people like variety. If you’re consistently sending out emails about the same thing over and over again, people may start to get bored and take less and less interest in them. Where if you send out new information every once in a while, this keeps people in the loop and more interested. It also helps to show that you can be diverse.
Get started with email marketing today!
Looking to start your journey with email marketing? Check out SimplyCast’s email marketing software!
Email marketing has the highest ROI compared to any other form of marketing and is also a great way to help build strong customer relationships. With SimplyCast’s email marketing tool, you can easily create, send, and track thousands of emails that are targeted to customers with our easy-to-use software.
Sound interesting to you? Want to give it a try? Click on the button below to request a demo and get in touch with a SimplyCast team member who will help you on your way and answer any questions you may have.