As of December 2015, there were about 29 million golfers in the United States. That may seem like a large number, however, that amounts to only approximately 9.6 percent of the American population.
There are approximately 15,370 golf courses in America, giving these golfers plenty of options as to where to play a round.
How can you help make your golf course stand out from the rest?
Many golf courses market their facilities through the use of television ads and commercials, which is a perfectly valid way to get your message out there to the masses. However, there is a whole world online that could be tapped into to bring more golfers to your particular course.
By using online marketing, such as email newsletters as well as social media campaigns, you can better engage your customers and interact with them in a way that will make them feel valued and increase customer satisfaction.
I know you are probably thinking: "I can't manage a golf course, be constantly sending out emails, AND maintaining an active social media presence!"
Well, guess what? By using marketing automation software, you most certainly can!
SimplyCast has channels dedicated to email, Twitter and Facebook to help you manage your online correspondence and social media accounts. You can write your posts in advance and schedule them to be published automatically on future dates, saving you and your staff time both time and effort. However, you also have the ability to manually post updates whenever you have something pressing you want to share with your followers.
Automation is an easy way to keep your golf course members up to date with news regarding the beginning of the season or any special events or promotions your course is offering at any given time. You can even automate the sending of special coupons or gift cards to long time visitors on the anniversary of their first visit or to members on their membership signup anniversary.
Marketing automation is a great tool to take advantage of because it allows you to stay connected to your members and anyone else who visits your golf course. Interacting with your visitors and members is a very important element of building brand loyalty and customer satisfaction rates. When you engage your visitors, it makes them more likely to re-visit your golf course and recommend it to their golfer friends, ultimately leading to an increase in revenue and popularity for your course.
To see how marketing automation can help grow the number of golfers who choose your golf course, sign up for a 14-day free trial of the SimplyCast 360 software.