To set up Google Analytics in your email campaign to track click data, go to the Email Dashboard and use the Schedule button to set up a mailing.
On the scheduling page, look for the Google Analytics section. From here, do the following:
- Check the Enable Google Analytics check box to enable this feature.
- Enter the Campaign Name. This name is used in the Campaigns section of Google Analytics.
- How Does it Work?
When you include tracking links in your campaign we can tell you who clicks, and how many clicks you have; however, we can expand this campaign further in Google Analytics by including:
- Campaign Name – This is the Campaign Name you enter on the Scheduling page when you enabled this feature.
- Medium – This is set to “Email” for the type of campaign sent
- Project Name – This is the name of the project in your account
These additional parameters are added to the tracking links so Google Analytics can track this information.
How Do I Find It?
Once the campaign is sent, you need to log in to Google Analytics. You can find this information by doing the following:
- Go to Acquisitions
- Look for the Campaign section
- Google Analytics allows you to sort by Dimensions
This allows you to change how the information is displayed.