Yes! You can create and manage campaigns for some clients while offering a complete do it yourself option for others. If you normally only offer a managed marketing service, by adding a "do it yourself" type option you can increase your customer base and increase revenues with the SimplyCast white-label solution by appealing to a wider range of customers.
Can I charge differently for the two?
You sure can! As part of the white-label solution, we don't regulate your pricing. What you set your price point at is your business. In fact, SimplyCast has managed services as well, and we charge separately for those.