Published on Aug 27, 2024

FAQ: What about subscribe/unsubscribe mechanics?

All subscribe/unsubscribe mechanisms must comply with anti-spam legislation and CTIA guidelines. All Opt-in or Opt-out messages are mandatory and must contain:

  • Your brand name
  • Campaign description
  • Confirmation of subscription
  • Message frequency to expect
  • A description of the opt-out and help mechanisms such as unsubscribe links, short code stops, or other opt-outs
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