Email marketing is a digital communication medium and strategy that involves sending messages to a group of people via email. It is a form of direct marketing where businesses, organizations, and government entities use email to build relationships with clients or promote products and services. The aim of email marketing is to drive sales, build brand awareness, nurture customer relationships, and encourage customer loyalty. This means that emails can be sent to both existing and potential customers on a small or large scale. Common content includes advertisements, promotional offers, newsletters, updates, and customer service information.
Email marketing is a cost-effective, measurable, and scalable marketing channel that can provide direct and immediate communication. It is one of the best ways to grow your business while keeping your budget in line, and doesn't require a lot of resources to implement.
Email marketing software refers to computer applications that allow users to create, send, and track emails to lists of people for marketing purposes. Most of this software will include an editor for adding text, images, and other content to the email you create. It also usually has an option to send the email immediately or delay it until a specified time.
One best practice for email marketing is a double opt-in process, as many countries have laws and regulations surrounding email spam. This is why you may only send emails to recipients who have signed up to receive them from your company. Never purchase, rent, or harvest lists with any email marketing service. If you don't have a double opt-in mailing list, you can build one for your email marketing campaigns using our Signup Form builder.