The Challenge:

Make Your Message Stand Out Over the Noise

Get your political messages heard by voters who are saturated with emails, TV ads and flyers. Connect with voters in a more convenient, more effective way.

The Solution:

Excite Voters with Quick SMS Messages

Use SMS as an immediate, engaging, convenient way to effectively connect with voters. Personally targeted engagement campaigns drive advocacy and trust.

The steps to success:

Step 1: Set up a simple SMS signup process in minutes

Create an SMS short code process using the SimplyCast 360 drag and drop tool. You can send relevant information to each lead, and each lead will receive a different flow of messages based on their interests.

Step 2: Capture voter with information at their fingertips

Voter texts keyword VOTER to a short code. 550055 is the short code for the U.S. 770077 is the short code for Canada. The voter immediately gets a welcome message from the party leader. Over 90% of text messages are opened within three minutes of being received, unlike emails which may go unread completely. Text messages are quick and convenient for voters on the go.

Step 3: Automatically organize voter with personal profile

Once a voter texts in, they are registered by the system. Each voter has a personal profile in the CRM and is entered into the appropriate communication flow. This means that each voter will receive a specific set of messages based on their interactions with your messages. Voter information is stored and can be updated at any time.

Step 4: Nurture each voter based on personal interests

As each interaction is tracked, you learn more about the voter’s needs and interests. The voter is sent through a specific message flow based on their responses. If they are interested in your economic policy, they will get text messages about that. If they want to learn about your stance on global warming, they will be sent political messages about your environmental plans. You decide how the messages are sent out but your team doesn’t have to spend time manually connecting with each voter. You can create time delays to spread out the messages that each lead receives. Timed messages keep voters engaged so they don’t feel abandoned.

Step 5: Attract more voters on election day

Timed reminders go out to each voter as election day approaches so they don’t forget the time or date. Personalized political messages are sent to each voter based on their location, alerting them to the closest polling station.