Dalhousie Student Creates Bus Time Program Using 360

The innovative Ride On program allows users to text a number to receive detailed information about bus departure times on their mobile phone.

SimplyCast challenges each co-op student with a unique project to help build leadership skills and grow the company.

The SimplyCast 360 Customer Flow Communication platform is ideal for solving communication challenges in a variety of diverse industries.

Dartmouth, Nova Scotia, April 2, 2014 - SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced the launch of Ride On, a bus time program developed by a Dalhousie co-op student.

Madeleine Martin began her SimplyCast co-op term in January and started working on the Ride On program soon after. The SimplyCast team believes in putting each co-op student in charge of an important project, which allows students to develop management skills and gain experience leading a project. Co-op students are talented and motivated, and SimplyCast wants to create an interactive learning experience where students have the opportunity to contribute to the company's future.

The Ride On program allows users to text their bus stop and route number to (778) 383-7446 and receive an immediate text message with up-to-date information about when the next bus will be arriving. When sending the text message, the format should be the stop number followed by the route number, for example: 8312 10. The bus information is gathered and organized by the SimplyCast 360 Customer Flow Communication platform. To learn more about the Ride On program and Madeleine Martin, please visit www.simplycast.com/the-ride-on-program/.

SimplyCast has many career opportunities for talented students and new graduates looking for a fun and challenging work environment. Students form an integral part of the SimplyCast team, and SimplyCast is always looking for passionate individuals to add their contributions to the team.

"We believe that creating the next generation of leaders begins with giving students and new employees the opportunity to lead their own project and develop the management skills they need for success and growth," said Saeed El-Darahali, President and CEO of SimplyCast. "Halifax is lucky to have so much young talent, and Madeleine Martin's unique use of our marketing automation platform is just one example of the innovative ideas coming from local students."

The SimplyCast 360 platform can be used by almost any industry to automate communication processes. Doctors can use it to effectively reach their patients based on their medical history, automotive dealerships can use it to send timely reminders and personalized promotions to customers based on their vehicle data, emergency messages can be sent quickly and efficiently to thousands of people through multiple communication methods and much more. The platform is powerful and highly customizable.

To view all SimplyCast career opportunities, check out www.simplycast.com/about-us/overview/career-opportunities/.

SimplyCast 360 is an automation marketing solution designed to reduce manual tasks while allowing organizations to communicate with their customers and clients in a highly targeted way that was previously unavailable on the market. SimplyCast 360 is used by the e-commerce and automotive industries, sports teams, nonprofit organizations, marketing agencies and government. It is also ideal for communication in emergency situations such as forest fires, bomb threats or blizzard warnings.

About SimplyCast

SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

For More Information Contact:

Veronica Taylor

veronica.taylor@simplycast.com

Ph. 866-323-6572, Ext. 1403

www.SimplyCast.com