SimplyCast's New Website and Customer Flow Communication

SimplyCast is establishing a new category in the marketing and communication industry called Customer Flow Communication.

Customer Flow Communication combines marketing automation, inbound marketing, and interactive communication.

SimplyCast has launched a newly designed website to educate why organizations of any size need to adopt a customer flow communication strategy.

Users worldwide can use SimplyCast's 360 Customer Flow Communication Platform to reach their audience using personalized messaging that is delivered on the preferred mode of communication.

Dartmouth, Nova Scotia, January 7, 2014 - SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, is proud to announce the launch of a new website to establish the creation of a new industry niche - customer flow communication.

Customer flow communication is a newly formed category that inherently combines marketing automation, inbound marketing, and interactive communication into one powerful platform of online tools. Now all organizations, no matter the size, can move towards cutting through the amount of noise that audiences receive on a daily basis by using a more personalized communication approach. Instead of bombarding contact lists with poorly timed marketing messages, users can now empower those same contacts to digest messages on their own terms.

The main purpose for launching a newly designed website is to make it clear exactly why organizations need to move away from single-channel marketing and instead, move towards personalizing their communications over several channels to engage and nurture their audience. Upon sign up, users can easily create professional quality campaigns using SimplyCast's 360 Customer Flow Communication Platform. The marketing automation manager allows for drag-and-drop campaign creation which includes web forms, email marketing, online survey creation, SMS broadcasting, fax broadcasting, landing page creation, event management, Facebook marketing, Twitter marketing and much more.

"Our goal has always been to create a platform that helped organizations manage their entire flow of communication when it comes to customers. The days of only using email, voice and social media as separate ways to reach clients is over," said Saeed El-Darahali, president and CEO of SimplyCast. "Years of dedication and hard work have paid off and the world now has access to the most comprehensive communication platform without spending a fortune to get it."

The SimplyCast 360 Customer Flow Communication Platform has been developed with easy and efficient communication in mind. It responds to the constantly growing need for integration among the many different communication methods of today's online environment. Actions performed by customers trigger relevant and timely reactions from the marketing automation manager through the entire lifecycle of a client. The platform sends customers targeted messages based on their individual preferences and special times, such as their birthdays. The true driving force behind the SimplyCast 360 Customer Flow Communication Platform is data-triggered decisions. As Big Data continues to dictate more and more how organizations are reaching out to customers, SimplyCast has made the process simple and easy to manage.

Whether users need to nurture website readers, clients, fans, donors, leads, constituents, patients or other audiences, the SimplyCast 360 Customer Flow Communication Platform fits the bill. The white noise of random sales pitches and unpersonalized marketing is having less and less impact as we move into 2014. Customer flow communication is less intrusive, far more personalized and it allows the user to choose when and on what medium they interact with the organizations they follow. This type of engaging communication also gives sales teams a distinct advantage as they would always know what stage of the nurturing process a person has reached.

Industry Examples

The SimplyCast 360 Customer Flow Communication Platform is not just for nurturing leads by automating timely messages to close a sale. The biggest competitive advantage of the marketing automation software is that it can be used for any industry and for any audience.

• A doctor's office can set up automated email campaigns to notify patients when their next dosage of medicine is available.
• Clinics can contact clients via text message a day before their next appointment to cut down on no-shows. This can also work to notify people on a waiting list about any cancellations.
• In emergency situations, an entire area can be alerted instantly with important news, updates and contact details via email, text, voice, fax or social media.
• Auto dealers can send follow up messages with details on particular vehicles and then incentive deals when the client engages. Service calls, ordered parts, and annual checkups can all be automated using email, voice, text or social media.
• Customer support can create information campaigns at the ready that customers can trigger by texting keywords to in order to help cut down on phone calls.

Having a highly engaged audience who feels valued and appreciated is what every organization strives to achieve. The triggering of automated and personalized messages gives the customer the feeling that they are in control of what messages they receive and when they interact with them. This type of personalized and interactive communication will significantly improve open rates and build a long-term loyalty between the company and the user.

To learn more about SimplyCast's 360 Customer Flow Communication Platform, please visit http://www.simplycast.com.

SimplyCast's 360 Customer Flow Communication Platform is a web-based solution designed to create, track and deliver personalized messaging campaigns such as email, survey, event, autoresponder, fax, SMS, Twitter and Facebook marketing services.

About SimplyCast

SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

For More Information Contact:

Veronica Taylor

Ph. 866-323-6572, Ext. 1403

veronica.taylor@simplycast.com

www.SimplyCast.com