When creating your email marketing campaigns, it is important to avoid using email spam trigger words and other spam techniques. You can read more about making sure you are spam compliant here.
If your subscribers' email services detect spam words or phrases, your emails will be relegated to the spam folder and your subscribers will not receive them. Your online reputation and email deliverability will also be hurt.
Think about the spam emails you receive in your own email inbox. How did you know they were spam just by looking at the subject line? Use your common sense when crafting your emails.
Here are some common spam words that you should try to avoid in your email subject lines. You should also avoid using excessive punctuation (!!!), symbols ($), text with spaces in between (t e x t), misspelled words and all capital letters (BUY NOW).
Act Now
All Natural
Amazing
Beneficiary
Best Price
Bonus
Bulk
Buy
Certified
Claims
Clearance
Congratulations
Credit Cards
Cures
Dear Friend
Discount
Don't Hesitate
Earn Money
Eliminate Debt
Extra Cash
Free
Guarantee
Income
Increase Traffic
Investment
Join Millions
Limited Time
Lose Weight
Lower Payment
Lowest Price
Order Now
Order Status
Performance
Prize
Refund
Reverses Aging
Satisfaction
Success
Supplies Are Limited
Undisclosed Recipient
Winner
Work From Home
You Have Been Selected
You've Won
Check out this blog for more spam trigger words and phrases to avoid!