When creating your email marketing campaigns, it is important to avoid using email spam trigger words and other spam techniques. You can read more about making sure you are spam compliant here.
If your subscribers' email services detect spam words or phrases, your emails will be relegated to the spam folder and your subscribers will not receive them. Your online reputation and email deliverability will also be hurt.
Think about the spam emails you receive in your own email inbox. How did you know they were spam just by looking at the subject line? Use your common sense when crafting your emails.
Here are some common spam words that you should try to avoid in your email subject lines. You should also avoid using excessive punctuation (!!!), symbols ($), text with spaces in between (t e x t), misspelled words and all capital letters (BUY NOW).
Supplies Are Limited
Work From Home
You Have Been Selected
Check out this blog for more spam trigger words and phrases to avoid!