By utilizing online forms and surveys to gather customer information on purchased products, either at the moment of contact, or an appointed time using a live feedback tool, companies can collect all responses at once.
An online form allows initial information about a customer to be collected and provides a chance to obtain consent from the customer to send them emails and other types of outreach.
Emails that can change to address a specific customer and adapt visible content based on their history, interests, and other records ensure that the initial call to action will draw customers in, ensuring their feedback is recorded.
By making use of conditional visibility in tandem with tracking data and other recorded information, the version of a survey that a customer sees can be customized to fit their situation as closely as possible. This allows you to ask the right questions and make the most out of responses.
By leveraging the use of emails, text messages, and phone calls, potential customers in focus groups can be sent messages asking for specific responses, where they can answer live during the focus group session.