By placing a simple form on your existing website, people can choose to sign up to receive a weekly email newsletter containing your advice, offered free of charge. These emails could contain stronger direct marketing efforts, a more effective CTA, or an additional incentive to convert readers into clients.
Anyone who is interested in receiving your newsletter only needs to fill out the form on your website with their contact details. When someone signs up, their information is sent to the CRM and a transactional email is sent thanking them for signing up.
You can set a delay until the time you'd like your newsletter to send out. By choosing to delay it until a specific time, as opposed to a simple delay, it ensures that everyone will receive the communication simultaneously.
Provided you change the newsletter information and send date whenever you want to issue a new edition, you can perpetually re-use the same workflow, thus saving you even more time. Give your signups a variety of different contact options so they can reach you in the way that's most convenient for them.