Webinar Date & Topic
|
Summary
|
Webinar Recordings
|
| April 4 - Introduction to Digitize Your Firm |
• Welcome to Digitize Your Firm! • What is Digitization? • Introduction to E-Commerce • Strategy Creation |
Unavailable |
| April 11 - Reintroduction to Digitize Your Firm: |
• Introduction to First Webinar to Complement New Viewers |
April 11 Webinar |
| April 18 - E-Commerce Website Creation, Creating Content, and Building an Email List |
• Creating Information Architecture • Introduction to Content Creation • Tracking Engagement |
April 18 Webinar |
| April 25 - Branding, Creating Content (Cont'd), and Setting up an Email Blast |
• Branding: Colors and Typography • Writing Powerful Content • First Email Blast Planning and Brand Uniformity |
April 25 Webinar |
| May 2 - Website Launch, Email Campaigns, and Intro to Facebook |
• Website Launch (Pre-flight check) • Email Content and Subject Lines • Preparing to Put Your Business on Facebook |
May 2 Webinar |
| GUEST SPEAKER: Mike Tanner, OneRedCat May 9 - Website Building and Re-design |
• How to Know When You Need a New Site • Why You Need Google Analytics • Agency vs Employee • Content to Keep and What to Set on Fire |
May 9 Webinar |
| May 16 - Facebook Best Practices, Analytics, and Website Analytics |
• Building a Facebook page • Posting Content That Will Engage Followers • How Facebook Analytics Helps Your Page Grow • What Your Website Analytics Can Tell You |
May 16 Webinar |
| May 22 - Facebook Page Launch, Setting Goals, and Budget Tracking |
• Launching Your Facebook Page • Setting SMART Goals & What They Can Tell You • Am I Breaking Even With My Site? • Planning Your Site Revenue |
May 23 Webinar |
| May 30 - Shipping, Packaging, and Email Marketing Platforms |
• Setting Up Shipping For Your Website • Why Your Packaging is Important • Think Simplicity When it Comes to Design • Email Marketing Platforms: What to Look For |
May 30 Webinar |
| June 6 - Review |
• Finding and Choosing an E-Commerce Platform • Securing a DNS (Custom URL) • Preparing and Sending an E-mail Blast • Setting Up Your Facebook Page and Analytics |
June 6 Webinar |
| June 13 - CRMs, Digital Customer Service, and Data Safety |
• How are CRMs Different From Marketing Automation? • Using CRMs to Discover Trends and Analytics • Providing Customer Service over Digital Channels • How to Keep Your (and Your Client's Data) Safe |
June 13 Webinar |
| June 20 - Creating Dynamic Newsletters, Newsletter Metrics to Track, CAN-SPAM and CASL Compliancy |
• Tips and Tricks to Make Your Newsletter Standout • What Metrics You Should be Tracking to Chart Growth • Are You CASL-savvy? • How to be CAN-SPAM Compliant |
June 20 Webinar |
| June 27 - Getting Started on Twitter, Twitter Terminology, Best Practices, and Twitter Metrics |
• Why You Should Join Twitter • What is a Hashtag? • Using Best Practices to Grow Your Profile • Twitter Metrics You Should Be Tracking |
June 27 Webinar |
| July 4 - Why Instagram? Is It Right For Me?, Instagram Best Practices, and Metric Tracking |
• Why Should I Be On Instagram? • Is It Right For My Business? • Best Insta-Practices • Tracking Your Insta-Growth |
July 4 Webinar |
| July 11 - The Basics of Emergency Communications, Dealing with a Social Media Accident, and Being Prepared |
• Emergency Communications 101 • How To Deal With Social Media Issues • An Angry Customer Just Blasted Me on Social Media • Creating Your Own Emergency Communications Plan |
July 11 Webinar |
| July 18 - Digitizing Your Office, Engaging With Employees Digitally, and Best Practices |
• How Shared Drives Help Your Office • Securing Your Office with Key Fobs • Have You Considered an Intranet? • Being Concise and Gaining Feedback |
July 18 Webinar |
| GUEST SPEAKER: Alex Wickwire, SimplyCast July 25 - Making Sales on the Digital Landscape |
• Researching Possible Leads • Contacting with Global Leads • Tools to Succeed • How to Close the Digital Deal |
July 25 Webinar |
| August 1 - Cyber Security 101, Malware vs Non-Malware, and Creating a Cyber Security Plan |
• Are You Cyber Security Savvy? • What is Malware? • What is Non-Malware? • How to Create Your Own Cyber Security Plan |
August 1 Webinar |
| August 8 - Using Signup Forms, Landing Pages, and Using CRM Pipelines to Grow Your Contact Base |
• Using Signup Forms to Personalize Your Marketing • The Versatility of Landing Pages • What is a Pipeline? • How Can CRMs Help Me Increase Customer Loyalty? |
August 8 Webinar |
| August 15 - Voice Marketing, Mobile Marketing, and Personalizing Communications |
• Voice Marketing is Not Telemarketing • Why SMS Marketing is the Tool You Need • What are Shortcodes? • Enhancing Your Personalized Communications |
August 15 Webinar |
| August 22 - Week 20 Review, Sign Up Strategies, Landings Pages in Action, and Promotional Newsletters |
• Growing Your Contact Base With Sign Ups • How Landing Pages Can Work For You • How Can I Share My Digital Promotions? • Making A Stand-Off Promotional Newsletter |
August 22 Webinar |
| August 29 - Digital Ads 101, Paid Search and Display Ads, Are Online Ads With It? |
• The Basics of Digital Advertising • Using Paid Search Advertisements • Being Seen With Display Ads • What's a Relevancy Score? |
August 29 Webinar |
| September 5 - Facebook & Instagram Ads, Twitter Ads, and Digital Ad Best Practices |
• Be Seen on Facebook • How To Promote Your Content on Instagram • Getting Your #Tweets Promoted • How To Make Your Digital Ads Stand Out |
September 5 Webinar |
| September 12 - Intro to Content Marketing, the Art of Content Creation, and Grammar Review |
• Content Marketing - What Is It? • Why You Need Content Marketing • Crafting Content People Want to Read • How's Your Grammar? |
September 12 Webinar |
| September 19 - Conquering Writer’s Block, Promoting Content, and Pro Marketing Tips |
• Push Past Writer's Block • Get Your Content Seen • Providing Value to Readers • Professional Marketing Tips from our Team |
September 19 Webinar |
| September 26 - LinkedIn: What's In It For Me, LinkedIn Basics, and Connecting and Recommending |
• Why Should I Join LinkedIn? • Learning the Basics • Showing Off Your Skills and Expertise • How to Connect and Recommend |
September 26 Webinar |
| October 3 - Promoting Your Company, Using LinkedIn Groups, Making Meaningful Connections, and LinkedIn Terminology |
• Do You Have A Company Page? • How to Network in LinkedIn Groups • Connect Meaningfully • Do You Know Your LinkedIn Terminology? |
October 3 Webinar |
| October 10 - What is Omni-Channel Marketing, Omni-Channel vs. Multi-Channel, and Omni-Channel Integration |
• What's Omni-Channel Marketing? • Is It Different From Multi-Channel Marketing? • The Benefits of Omni vs. Multi • Making Your Strategy Omni-Channel |
October 10 Webinar |
| October 17 - What Are Transactional Emails, Why Transactional Emails?, and Making Transactional Emails Work For You |
• What Is a "Transactional Email?" • You've Used Them More Than You Think • What Can They Be Used For? • Using Transactional Emails |
October 17 Webinar |
| October 17 - What Are Transactional Emails, Why Transactional Emails?, and Making Transactional Emails Work For You |
• Content Marketing - What Is It? • Why You Need Content Marketing • Crafting Content People Want to Read • How's Your Grammar? |
October 17 Webinar |
| October 24 - Getting Started with Transactional Emails, Campaign Ideas, and Redux |
• Lets Use Transactional Emails! • Campaigns You Can Run • How Can Your Organization Use Them? • Redux and Review |
October 24 Webinar |
| October 31 - Your Campaigns Should Have a Voice, Voice Broadcast Laws, Voice Best Practices |
• Are You Using Voice? • Where Can I Broadcast? • Being Compliant • Best Practices For Getting Started |
October 31 Webinar |
| November 7 - Building Your Call List, Crafting Voice Messages, and Measuring Voice Success |
• How to Get • Making the Perfect Message • Format Is Key • Defining Success With Voice |
November 7 Webinar |
| November 14 - Let’s Talk Landing Pages, Why Landing Pages?, Making Your Landing Pages Stand Out |
• It's All About Landing Pages • Landing Pages and Marketing Campaigns • Bridging the Message • Building the Best Landing Page |
November 14 Webinar |
| November 21 - Driving Prospects, Promoting Your Page, and Testing |
• Landing Pages and Meatloaf • Using Email Tracking • Progressive Profiling • Testing Your Landing Page |
November 21 Webinar |
| November 28 - Why Use Surveys, What Can You Do with Surveys?, and Launching Your Survey |
• Survey Says... • Making Surveys Work For You • What to Ask Your Team • Steps to Launching a Successful Survey |
November 28 Webinar |
