All businesses, regardless of size, require marketing. Small businesses in particular require effective and proven marketing tactics that can work within a potentially limited marketing budget. With this in mind, we’ve collected over 30 business marketing strategies. Now, some of these strategies may not be the perfect fit for your organization but we hope you find some hidden gems or are able to adjust them to meet your specific needs.
Small Business Online Marketing Strategies
Traditional marketing — billboards, radio ads, TV commercials, etc. — can get expensive. However, new online marketing strategies offer a more cost-effective alternative. As an added bonus, most people are now online looking at companies before purchasing so it’s critical that your business is online.
Have and Maintain a Website
First things first. Your business needs a website and this website has to showcase your offerings whether it’s a product, service, or both. The way in which you develop and maintain your website depends on your business; you may have an in-house development team to take care of it or you may choose to outsource.
Whichever option, be sure to include the following items:
- An engaging homepage that gets people to keep scrolling
- An easy way for prospects to get in touch (form, email address, phone number)
- A strong call to action on every page
Write a Regular Blog
Another item your website needs is a blog. On this blog, you should regularly post engaging, valuable posts relevant to your industry. By maintaining this content source, you can increase traffic to your website with leads who may not have otherwise visited it.
When creating a blog, keep these items in mind:
- Write for the reader: use easy-to-understand language and explain concepts fully
- Include specific keywords to gain more search traffic
- Have a featured image and engaging images within, as appropriate (and give them alt text!)
Don’t Forget About SEO
In order for your website to be useful, people need to be able to find it, which is where SEO (search engine optimization) comes into play. Essentially, with SEO you want to identify relevant keywords and incorporate them into your website so that when leads search for these terms, they’ll be able to find your website.
Here are a few key SEO strategies to include:
- Don’t “stuff” keywords in unnecessarily — only use them in context and where it makes sense.
- Structure website content in a logical order using proper headers and titles
- Ensure each page has an identified, unique keyword
Small Business Social Media Marketing Strategies
Alright. We all know everyone is on social media, so I’ll spare you the stats about how many users each platform has — it’s a lot. And, because it’s a lot, your business should have a presence on them, at least the key ones: Facebook and Twitter.
Facebook and Twitter are great places for the dissemination of knowledge as well as two-way engagement with your audience. Depending on your business, LinkedIn or Instagram may also be appropriate. Whichever sites you deem relevant for your business, the following strategies can be used.
Be Present and Engaged
Social media is not something you can set and forget; a business needs to be present and active in order to accrue a loyal and engaged audience.
Create this presence by:
- Posting engaging content on a regular basis
- Responding to client inquiries and questions
- Hosting social media-specific giveaways
Curate a Knowledge Base
Social media is a great opportunity to create a go-to knowledge base for your clients and potential leads. Providing a source of valuable, reliable information positions you as an industry expert.
Become an industry expert by:
- Posting original content regularly
- Re-share well-written industry articles
- Providing advice to followers
Grow Your Network
If you’ve implemented the previous social media marketing strategies, chances are you’re beginning to see a bit of a following on your social media networks. The more people you’re connected with, the more you’re able to share and get your message out.
To grow your network, try some of these strategies:
- Link your accounts on your website
- Use hashtags specific to your industry
- Follow experts and other organizations related to your industry
Small Business Email Marketing Strategies
With a website and social media strategy in place, your business should then consider an email marketing strategy. Email is a great communication channel to start with for a marketing strategy because it has been established and pretty straightforward. Once you’ve mastered email, you can then expand into other communication channels such as SMS and voice.
Identify Key Communication Times
Once you have someone’s email address, you must be careful with the timing of your messages. If you send too many emails, you risk annoying readers and having them unsubscribe. If you send too few, readers may forget about you.
Here are a few examples of some key times you should communicate with leads and clients:
- Keep leads engaged with a weekly drip campaign before they purchase
- Send a welcome email when clients purchase from you
- Consider a monthly or quarterly newsletter to all clients
Only Send Relevant Content
A lot of email subscribers lose interest in email marketing campaigns because the content is simply not relevant to them. Sending personalized emails ensures your readers are only getting email that is relevant to their interests.
Pieces of personalization may include:
- Their name and personal details
- Product recommendations based on previous purchases
- User guides and instructions
Carefully Design and Write Your Messages
With the right timing and content in place, the actual crafting of your email messages becomes the next task. A well-designed email will attract a reader’s attention and well-written content will keep it.
With this in mind, here are some key elements to make sure to include in your emails:
- A carefully crafted subject line (make sure to avoid spammy words!)
- Design with mobile in mind for recipients who read on smartphones
- Include engaging images but use a 60/40 split with text and images
So, that’s it for now! Over 30 small business marketing strategies to try today. If it feels slightly overwhelming, don’t worry. SimplyCast has a suite of tools to help automate marketing processes while increasing engagement with clients and leads.
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