Restaurants are always looking for ways to draw in new customers and make them “regulars.” On the other hand, many customers are always on the lookout for restaurants that are offering special deals or offers. Therefore, it is important for restaurants to use an innovative marketing strategy to separate themselves from the rest. One of the best ways to do this is with a consumer membership program.
A consumer membership program is the best way to keep customers coming back to your restaurant. The basis of a consumer membership program is a subscription-based system where consumers can pay to access special offers. Using this solution, restaurant associations can manage offers for their members and keep consumers involved.
When new offers come in, they are pushed to a live landing page which contains listings of all available offers. When program members redeem those offers, the system checks to make sure they’re a member. It’s as simple as that.
In this blog, we will be going over the four simple steps to implementing a consumer membership program.
Step 1: Membership
When customers learn about the membership offering and decide to join, they will be added to the contact list of other members. Demographic information is collected so it can be used for future reporting.
Once these new members have paid, they are sent an email containing the full details about what to expect, where to find offers, and how to redeem these offers. This message helps confirm their membership and gives the consumer something to look back on if they want to look at how the membership works again.
Step 2: Restaurants’ Offers
Because the dishes and deals that restaurants offer can change, it’s important that there be a streamlined process for restaurants to update their offerings.
An online form can be filled out with the details of new offerings, which will in turn prompt the creation of the tools necessary for redeeming that offer, as well as adding it to online offering listings. This makes the process much easier because there isn’t much that restaurant managers will need to do, except complete the form.
Step 3: Engage Customers
Once customers sign up and become members of the program, it’s important to keep them up to date on what new offers are available.
Sending emails and other types of notifications to members can be a great way to ensure customers get the most value possible out of their membership. In a tiered membership program, special deals could even come in through a text message at higher tiers.
Step 4: Redeeming Offers
By making use of QR code technology, restaurants can simply scan a code presented by customers. Scanning the code prompts the entry of a special code unique to the restaurant, and once submitted, the membership of the customer is confirmed.
Additionally, by tracking the specific version of offers sent to members, the redemption of all offers is recorded and advanced statistics can be generated as needed. This data will be helpful in the future to see which offers are redeemed the most.
Interested in a consumer membership program?
If you’re looking to implement an efficient consumer membership program, look no further than SimplyCast. Here at SimplyCast, we have created an automated solution that can be used by any company that wants to use a consumer membership program.
The SimplyCast platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them. SimplyCast is also an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted.
Click the button below to request a demo to see how you can use our consumer membership program solution to increase revenue.