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Week and Topic |
Summary |
|---|---|
| Week 1 - Introduction to Digitize Your Firm | • Welcome to Digitize Your Firm! • Online marketing basics • Content strategy • Inbound marketing |
| Week 2 - Social Media | • How to be successful on social media • Facebook and Twitter tips • Finding your right channel |
| Week 3 - Facebook | • Campaign ideas • Page interaction • Tracking engagement |
| Week 4 - Twitter | • Hashtags • Using the right tweets • Campaign ideas • Tracking metrics |
| Week 5 - Email Marketing | • Getting started with email marketing • Best practices • Campaign planning • Tips, tracking, and optimization |
| Week 6 - Compliancy | • The importance of being compliant • Compliancy in Canada and the US • Expressed and implied consent • Report, spam, and unsubscribe |
| Week 7 - Newsletter Marketing | • Campaign ideas • Email interaction • Tracking engagement |
| Week 8 - Email Deliverability | • Intro to deliverability • Improving deliverability • Using contracts • Subject lines and spam |
| Week 9 - SMS Marketing | • The basics of SMS • Shortcodes • Using SMS for opt-ins • Campaign ideas, tips, and tricks |
| Week 10 - Cyber Security |
• How secure are you? • Malware & non-malware • Keeping your online store secure • Security breach response plans |
| Week 11 - Branding |
• What's in a brand? • Elements of style: color and font • Brand uniformity • Managing your brand |
| Week 12 - Marketing Myths |
• Myth: Texting is for teenagers • Myth: Short subject lines hurt emails • Myth: You need a lot of web traffic • Myth: Marketing automation isn't personal |
| Week 13 - Marketing Automation |
• What is marketing automation? • Increasing conversations with signup forms • Promoting with Landing Pages • Why you should be using CRM pipelines |
| Week 14 - Marking Automation Pt.2 |
• Why you should market on mobile • Growing your consumer base from within • How to personalize your content • What to look for in an automation platform |
| Week 15 - Online Ads |
• Online ads are everywhere • Facebook and Instagram ads • Advertising on Twitter • Using Twitter and SEO |
| Week 16 - Crisis Communication |
• What's crisis communication? • Dealing with a social media faux pas • Preparing for a crisis • What to do before and after |
| Week 17 - Advanced Content Creation |
• Grammatical pitfalls • Using your inner editor • Fighting writer's block • Understanding your target audience |
| Week 18 - LinkedIn |
• Why LinkedIn? • Building from the basics • Promoting and marketing yourself • Networking in LinkedIn Groups |
| Week 19 - Omni-Channel Communication |
• Omni-Channel vs. Multi-Channel • The benefits of an omni-channel approach • Omni-channel and ROI • Implementing it into their strategy |
| Week 20 - Transactional Emails |
• What is a transactional email? • Key components • Creating your own transactional emails • Confirmation and thank you emails |
| Week 21 - Voice Marketing |
• Adding a "Voice" to your marketing strategy • Why voice broadcasting works • Staying Compliant • Created engaged caller lists |
| Week 22 - Landing Pages |
• Your landing page goals • The importance of design • Driving prospects • Taking advantage of aggressive profiling |
| Week 23 - Surveys |
• Survey says... • Preparing the perfect survey • Is your survey visual? • Analyzing your results |
| Week 24 - Facebook |
• Facebook is massive • Marketing your company on Facebook • It's all about the business pages • Targeted advertising |
| Week 25 - SMS |
• Marketing on SMS • Be timely and engaging • Creating your SMS list • Being compliant |
| Week 26 - Digital Marketing in Retail |
• Have you tried web tracking software? • Personalizing content with CRMs • Online marketing strategies • Are you getting ROI from your email campaigns? |