Most educational institutions need to ensure that prospective students who are considering them are nurtured, so that they become fully-fledged students. Most solutions which handle ongoing nurturing, however, can fail to keep things relevant to what each individual prospect may care about most.
An advanced digital solution, however, can look at the habits of prospective students – what pages they’re looking at on the school’s website, what information they interact with, etc. to build a profile on that student and ensure they receive nurture messages that most closely match what they are looking for.
SimplyCast’s External Nurturing Use Case is a complete solution to help educational institutions maintain and strengthen relationships outside the institution’s existing students and staff.
This solution leverages a combination of profile building, multi-channel marketing, and dynamic visibility to give prospective students all the information they’re most likely to care about, ensuring they stay engaged with your school and don’t drop off.
Benefits of an External Nurturing Solution
The most crucial part of sending out mass outreach to prospective students is ensuring they’ll care about what they see. By constructing an understanding of students based on what they are interacting with, institutions can guarantee students will see more information about the things they care about, and less about the things they don’t.
SimplyCast anticipated the need for institutions to ensure prospects are reached out to in a way that will ensure that they stay invested with what the institution has to offer.
As part of ensuring prospective students are nurtured, there are several key steps:
1. Managing Contacts
Keeping track of new prospects when they engage with your website or fill out forms lets you create a profile on that contact, allowing them to then be grouped and managed based on collected information, such as where they’re from, the fields of study they are looking at, and anything else you might want to examine.
2. Customizing Outreach
Based on the contact profile that’s created for prospective students, that information can be used to change what they receive in automated emails or on landing pages, allowing you to direct prospective students to the most relevant information automatically. That customized display of information will in turn help increase conversions, since it will show the parts of your institution that the prospect cares most about.
3. Multi-channel Communication
Customizing and personalizing messaging isn’t the only crucial factor for nurturing prospective students – making use of multiple communication channels can also ensure prospects see the most important things. SMS messages can be used to send reminders of key dates such as campus visits; phone calls can go out ahead of important deadlines, and emails can be used for more generalized ongoing communication.
4. Dynamic Interactions
Mixing in with all the above, the way prospects interact with your messages can in turn help define more of the unique profile created for them. For example, a prospect could click a link in an email to learn more about a particular field of study, and that link click would mark them on their profile as being interested in that field of study. It could also lead to a specific follow up, sending them more information about the field and seeing if they interact with that as well.
So there you have it, the four core ways to set up and ensure prospective students are well nurtured.
The solution makes use of a completely customizable technology. Our in-house marketing automation tool incorporates forms, email, SMS, voice broadcasting, landing pages, and CRM software to build this solution.
SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada so there’s no need to worry about scalability and security! We can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send nearly 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also get additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our external nurturing solution, you can have peace of mind.
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.